Venezia1937 has decided to start a process to make tourism less impactful on the city of Venice and allow every tourist to become a protagonist in the protection of the city. The aim is to reconcile the sustainable principles of the Blue Economy with the Venetian tourism model to support the city's ecological transition.
Venezia1937 has initiated a path to make its work more attentive to environmental sustainability. Through collaboration with the innovative startup Sea the Change,
it has been possible to quantify the amount of CO2 (Carbon Footprint) generated by the services offered by Venezia1937. After measuring the impacts, Venezia1937 began to outline possible reduction strategies, also offering the possibility of offsetting the CO2 emissions of the tours, transfers and events proposed, with Blue Carbon Credits generated through measures to protect the ecosystems of the Venetian lagoon.
How does compensation occur?
Through collaboration with Sea the Change, Venezia1937 is able to compensate the impact of its services with Blue Carbon Credits generated through ecosystem conservation actions in the fishing valley in the area of Caposile.
How are Blue Carbon Credits generated?
Blue Carbon Credits are generated through measures to conserve the lagoon ecosystems that support the natural process of Carbon Capture and Storage performed by macroalgae and phytoplankton in the Venetian lagoon. Human intervention in maintaining and conserving the lagoon valley is essential to support ecosystem services and in particular the process of absorbing and storing CO2. The effectiveness of this process is monitored and certified by a third party. For more information on the Blue Carbon Credits provided, click here
Choosing to offset the brand’s activities with Blue Carbon Credits is a form of protection for a unique ecosystem in the world.
The tourism sector generates around 8% of total CO2 emissions produced globally each year (Nature, 2018). The negative impact contributes to fuelling climate change, which causes the loss of biodiversity and deterioration of natural environments with its negative effects. In this context, particularly the seas and marine ecosystems play a crucial double role: they suffer the direct consequences of climate change but are also the best allies in mitigating its effects.
The law codifies into law the objective of the European Green Deal to make the European economy and society climate-neutral by 2050. This means that all EU countries must achieve zero greenhouse gas emissions, primarily by reducing emissions, investing in green technologies and protecting the natural environment. The legislation will ensure that all European policies contribute to this and that all sectors of the economy and society do their part.